Businesses across the world are searching for talented professionals in the Digital Marketing Industry that can fill the gaps with the right consumers in an increasingly digital world.
Most of the jobs today in the marketing and advertising industry demand expertise in Media Planning, Content Management, and Social Media. In 2020, the Digital Advertising Industry across India had a market size of approximately 199 billion Indian rupees, which is expected to go up to around 539 billion rupees by 2024.
All businesses use Digital Media as a source of communication. There were more than 2 lakh job postings for Digital Marketing in 2016, and the demand is estimated to increase 10x over the next few years. From start-ups to Fortune 100 companies, today all organizations need a strong digital presence. Due to the fact that the digital world is ever-evolving, E-commerce marketing platforms such as Instagram and Facebook introduce new features continuously to help brands communicate with users, resulting in increased brand loyalty. Reports have estimated that by 2021, there will be about 635.8 million web users in India. According to McKinsey, the number of people using smartphones will again double by 2023.
CAREER OPTIONS AFTER COMPLETING DIGITAL MARKETING COURSE
Search Engine Optimization (SEO)
With an increase in the demand for SEO services, job opportunities in the industry are at an all-time high. With a surge in online businesses due to the pandemic, an SEO specialist has turned out to be the need of every organization, brand, and agency.
You can start your career as an SEO Executive moving forward to SEO Senior Executive/ SEO Strategist, SEO Manager, and as SEO Director.
Pay Per Click (PPC)
This job role demands an individual to be well-versed in principles of Search Engine Marketing (SEM) including Search Engine Optimization (SEO). One also needs to be analytical and good with numbers.
The end goal of every PPC professional is to turn the online marketing efforts and have the optimal ROI (Return of Investment)
Social Media Marketing (SMM)
Behind every social media message, there is a human messenger who conveys the company’s views to all its consumers. A Social Media Executive manages all social media channels, and campaigns to engage with the right audience creating a loyal customer base.
You can get into this field as a Social Media Marketing Executive, as an SMM Specialist, Strategist, or Consultant, and as a Social Media Marketing Manager.
Search Engine Marketing (SEM)
SEM professionals are responsible for planning, implementing, and managing the company’s overall SEO strategy covering a wide variety of duties such as Web Marketing, Web Analytics, Content Strategy, Keyword Strategy etc.
SEM Executive, SEM Senior Executive/ SEM Strategist, SEM Manager, and SEM Director are the career options available in this field.
DIGITAL MEDIA ACCOUNT MANAGER
An account manager acts as a link between the company and the client. From managing the client’s accounts to listening to their needs and helping them to meet their objectives, and ensuring customer satisfaction.
The main task of an Account Manager is to acquire new business along with maintaining the existing business. Digital Media Account Executive and Digital Media Account Manager are the most common options available in this field.