What is Email Marketing And How to do it Right

What is Email Marketing and How to do it right

Email Marketing is a form of Digital Marketing that uses email to connect with potential customers raise brand awareness, build customer loyalty, and promote marketing efforts. A Email Marketing  can be highly effective in nurturing leads, retaining customers, and generating revenue for businesses. Email Marketing has the potential to improve your marketing efforts.

Email is one of the most popular modes of online communication. And Experts predict users worldwide will send nearly 350 billion emails daily in 2023. The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. If you want to do Email Marketing so welcome to our Institute Global Institute of Computer Technologies. (GICT)

Email Marketing Best Practices and Tips

A well-executed email marketing campaign can potentially engage previous customers, attract new ones, and help you meet your marketing objectives. To pull this off, you must create a thoughtful email campaign that strategically attracts potential customers with relevant and well-timed messages.

So, there are some marketing tips that you should kept in your mind:

1) Personalize your Emails

Personalizing your emails is crucial for building stronger connections with your audience and improving engagement and conversion rates. Address subscribers by their name and tailor content based on their preferences, past purchases, or interactions with your brand. Personalization can significantly improve engagement and conversion rates. Here are some ways to personalize your emails:

* Personalizing the salutation creates a sense of familiarity and makes the email feel more tailored to the individual.

* Customize the content of your emails based on the preferences and behaviors of your subscribers.

* So, Encourage recipients to interact with your emails by including polls, surveys, or feedback forms.

* Track the performance of your personalized email campaigns by analyzing key metrics such as open rates, click-through rates, and conversion rates.

2) Intentionally Structure your Message

Effectively structuring the content of your message will allow you to immediately articulate your value proposition to your reader so you don’t waste their time. One study estimates the average time a recipient spent reading branded emails in 2021 to be just 10 seconds. But, You might only have seconds to get your message across. So, Here are some ways to structure your message:

* Put the most important information at the top of your email, such as the promotion you most want them to see 

* Make it scannable so readers can easily find the information they need 

* So, Keep text at a minimum and use links to redirect readers to longer pieces, such as blog posts referenced in the email 

* Include CTAs, such as links, throughout your piece

* So, Make sure you include a clear CTA at the end to direct those who have scrolled through the whole email

Make the CTA prominent and easy to find within the message.

3) Craft Compelling Subject-Lines

A Craft compelling subject line catches the reader’s attention and prompts them to open the message, whilst the content of the message elaborates on your value proposition and urges readers to act. The high volume of daily emails means that competition is high in recipients’ inboxes—a stellar subject line can help you stand out from the crowd. It grabs recipients’ attention and enticing them to open your emails. So, there are some ways to improve your subject lines: 

Aim for subject lines that are concise and to the point.

* Use words or phrases that create a sense of urgency or curiosity to pique recipients’ interest. For example, “Last Chance,” “Limited Time Offer,” or “Unlock Secrets.”

* So, Ensure that your subject line accurately reflects the content of the email and avoids misleading or deceptive language.

* Building trust with your audience is essential for long-term success.

* And create a sense of urgency. (“Hurry! Our 30% Off Diwali Sale Ends in 24 Hours”)

4) Optimize for Deliverability

Ensure that your emails reach recipients’ inboxes by following best practices for deliverability. This includes maintaining a clean email list, avoiding spam triggers, and using authentication protocols like SPF, DKIM, and DMARC. 

Optimizing for deliverability is essential to ensure that your emails reach recipients’ inboxes and aren’t filtered into spam folders. So, Here are some ways to improve deliverability:

* Regularly clean your email list to remove inactive or invalid email addresses.
* Honor unsubscribe requests promptly to maintain a positive sender reputation.
* And then Monitor your email content for spam triggers using spam checkers or email testing tools before sending campaigns.
* Send emails consistently and at a frequency that matches your subscribers’ expectations.
* A dedicated IP allows you to build and maintain your own sender reputation separate from other senders sharing the same IP.

5) Only Email People Who Opted into your List:

You must only email individuals who have purposefully opted to receive them for several reasons. Firstly, whilst purchasing lists of email addresses from third-party sellers is technically possible, this practice is often forbidden from many marketing platforms. By only emailing people who have opted into your list, you’re more likely to reach engaged and interested recipients. This can lead to higher open rates, click-through rates, and overall engagement with your emails. 

Secondly, in some cases, sending marketing emails to individuals who’ve opted out of receiving them may be illegal. In India, the Information Technology Act 2000 governs what companies do with personal data, including consent, disclosures, and privacy policies. Sending emails to recipients who haven’t opted in can result in spam complaints, which can damage your sender reputation. A poor sender reputation can lead to emails being filtered into spam folders or even blacklisted by ISPs, making it harder to reach legitimate subscribers.

So Finally, emailing people who don’t expressly want marketing messages isn’t efficient. While it may seem like sending as many emails as possible can help you reach your marketing goals, email marketing is most effective when you target it to a specific audience. Rather than emailing people who don’t want them, it makes more sense to advertise your product or service to those who have already expressed an interest.


Email Marketing Platforms and Tools

There are many email marketing platforms and tools available to help businesses create, send, and manage email campaigns effectively. As you implement your marketing strategy, these platforms can help you design personalized emails, manage customer email addresses, and send automated emails to increase your impact.

Some Popular Email Marketing Platforms Include:

Types of Email Marketing

1) Promotional Emails

Promotional emails are a common type of marketing communication used by businesses to promote products, services, special offers, events, or other marketing initiatives to their audience. Promotional emails have a clear Call-to-action (CTA). It Include a clear and prominent call-to-action (CTA) button or link that prompts recipients to take action, such as making a purchase, signing up for an event, or redeeming the offer. Use actionable language to encourage clicks.

So, Personalize the email content, such as addressing recipients by name or tailoring the offer based on their preferences or past behavior. Include customer testimonials, reviews, or social media mentions to provide social proof and build credibility around the promotional offer. Positive feedback can help reassure recipients and increase trust in your brand.

Ensure that the email is mobile-responsive and displays correctly on various devices and screen sizes. And segment your email list based on relevant criteria, such as demographics, purchase history, or engagement level, and tailor the promotional offer or message to each segment.

2) Informational Emails

Informational emails are designed to provide valuable information, updates, or resources to your audience without explicitly promoting products or services. Newsletters are among the most popular informational emails. And As the name suggests, a newsletter shares news related to your business. Think new milestones reached, new product capabilities, or featuring valuable content like case studies.

Sent at regular intervals — weekly, bi-weekly, monthly — newsletters help maintain consistent touch points with your email subscribers. 

Simply put, a newsletter is an opportunity to share insights, thoughts, tips — whatever brings the most value to your audience. 

Check out our post to learn more about how to create a newsletter. 

So, Email is the perfect way to inform customers of company announcements, new product releases, changes to the service, etc.

More often than not, email is the go-to channel for important messages. If there’s a glitch on your website, shipping delays, or an outage in your system/software, updating your contacts via email is the best way to maintain communication. So, It’s secure, instant, and can match the formal tone of even the most important announcements.


3) Retention Emails

Retention emails are designed to engage and retain existing customers or subscribers by nurturing the relationship, encouraging repeat purchases, and fostering loyalty. So, Use retention emails as an opportunity to gather feedback from customers about their experience with your brand. Include surveys, polls, or feedback forms to collect valuable insights and identify areas for improvement.

Some Examples of Retention Emails includes:

All Trails creates retention by showing users how easy it is to navigate the app and what they can do with it.

 So, The goal is to inspire subscribers to use their product. But how does All Trails get readers from the email to the product? 

With a link to beautiful hike recommendations featured inside the app. Sometimes, customers begin to lose interest in your emails or product. This is your chance to send reactivation emails.

4) Transactional Emails

The fourth category important to email marketing is transactional. And these emails are automated messages triggered as a response to your customers’ actions, such as when a customer buys an item from your shop.

Examples of transactional emails include: 

Why Email Marketing is Important

Email marketing is important for several reasons, and it remains one of the most effective digital marketing channels for businesses of all sizes. Email allows businesses to communicate directly with their audience in a personal and targeted manner. Unlike social media or other channels where algorithms may limit reach, emails land directly in recipients’ inboxes, providing a direct line of communication. And Email marketing allows for precise targeting and personalization based on factors such as demographics, interests, purchase history, and behavior. So, Businesses can segment their email lists and tailor content to specific audience segments, increasing relevance and engagement.

But, Email marketing is an effective tool for nurturing relationships with customers and prospects over time. By delivering valuable content, personalized offers, and timely communications, businesses can build trust, loyalty, and brand affinity with their audience. Email marketing provides robust analytics and tracking capabilities, allowing businesses to measure the performance of their campaigns accurately. Metrics such as open rates, click-through rates, conversion rates, and ROI provide valuable insights into campaign effectiveness and areas for optimization.

Regular communication through email helps keep your brand top-of-mind with your audience. But, Consistent messaging and branding in emails reinforce your brand identity and help increase brand awareness over time. With billions of email users worldwide, email marketing offer businesses the opportunity to reach a vast audience across different demographics, geographies, and devices. Whether targeting existing customers or acquiring new leads, email marketing can reach a wide range of prospects effectively.

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Unit of Global EduCareer Solutions.
B – 1/628, 2nd Floor, JanakPuri
Delhi – 110058
Opp. Metro Pillar No. 570

Locate us :

All Rights Reserved to GICT Since 2008