A digital marketing strategy is now an essential part of any successful business. Companies look to target the 78% of internet users that conduct product research online. This means that businesses are allocating more money towards their digital marketing efforts than ever before. Recruiting expert digital marketers to help propel their company forward. So, Join Digital Marketing Course to build your career.
This is why you should learn digital marketing. So you can fill this skills gap, contribute to raising a brand’s awareness, and open up new economic opportunities for businesses. In this article, we will explain why digital marketing could be the career choice for you. We’ll look at the main reasons why you should choose digital marketing.
The first step in our introduction to digital marketing is to determine what it is exactly. Essentially, it’s a term used to describe any marketing efforts that take place on the internet or a digital device. There are many different channels that businesses use to entice customers into buying their products and services. As we’ll see, many elements that go into digital marketing, as well as a host of different devices businesses can market on. It’s a practice that goes from the subtle to the obvious. And it often takes a variety of specializations working together to be effective.
Online marketing is big business. Data from 2019 shows that marketing budgets make up, on average, 11.2% of companies’ revenue.
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026.
The average local business puts 5-10% of its revenue towards its digital marketing budget, but for larger businesses, that number can climb to about 14%. People spend 50% more with businesses that regularly respond to reviews.
Here are 8 Reasons to Study Digital Marketing are given below:
Join Digital Marketing Course, As most companies and businesses understand the importance of digitizing their operations, there is a growing need for advanced experts. In the digital marketing field to promote their services.
Internet advertising has already overtaken TV as one of the largest advertising segments. Also, most CFOs report that Digital marketing will account for over 75% of their spending over the next few years. Top global brands, including Google, are actively on the lookout for new-generation digital marketers. Who can promote them in the area of emerging innovations.
Further, there also seems to be an existing gap between the demand and supply of qualified digital marketers. According to Market Hiring Trends, this gap can be accounted for an equivalent of 59% in demand and 19% in supply. Hence, there certainly are lots of available options for digital marketing positions to fill!
One of the most inclusive factors about Digital Marketing is that individuals from any background can switch to this field. Granted they have the apt certifications and experience. You do not need to have a three or four-year degree in any particular field to succeed as a Digital Marketer. After completing your Bachelor’s degree. You can get a certification in Digital Marketing regardless of what you studied before and build a solid portfolio with some diverse projects.
Even in terms of equipment and working style, it is straightforward to start applying for freelance projects and internships. In order to study digital marketing and eventually practice it, all you need to succeed as a novice Digital Marketer is a laptop, a strong internet connection, and good internet communication skills to put yourself out there. Everything else will follow. You’ll position yourself for a wide range of lucrative career opportunities, including roles such as social media manager, SEO specialist, content marketer, email marketer, or digital marketing strategist, often with attractive salaries and growth prospects.
There is surely an overlap in the skills that are common between a good Digital Marketer and a dynamic Entrepreneur. When you study digital marketing from an accredited institution, you are sure to learn certain behavioral skills. You can explore entrepreneurial opportunities by offering your services as a freelance digital marketer or starting your own digital marketing agency or consultancy.
Digital Marketers need to be proactive self-starters, have good communication skills,. So, be quick on their feet to respond to changes in the market, and excellent at promoting the brand they are representing. All of these qualities make Entrepreneurs stand out from their competitors.
While Digital Marketing is a segment of Marketing, it also has further specializations – all of which can be fun and pretty exciting. Taking a course to study digital marketing will give you access to specializations such as: Social Media Marketing: Using social media platforms such as Instagram, Facebook, and Twitter to target and reach potential customers. Email Marketing: Developing relationships with clients by making your brand more visible via information and content sent through emails.
Offline Marketing: Focusing on the more old-school media such as ads, billboards, radio, and print media.
Influencer Marketing: Using already-established and well-known experts in an industry with a social media presence to recommend. And promote your brand.
With the growing demand for Digital Marketers and increased spending on them by companies. These salary packages are only expected to grow further. The key thing to note here is that these are not salary packages for amateur digital marketers. But rather for those who have taken the time to formally study digital marketing and ensure they understand the ins and outs of this field.
| Years of experience | Salary (in LPA) |
| Interns | 10K – 15K per month |
| 0 – 1 | 1.5 – 4.0 |
| 1 – 3 | 2.0 – 6.0 |
| 2 – 4 | 3.0 – 7.0 |
| 3 – 5 | 4.0 – 10.0 |
| 5 – 10 | 10.0 – 30.0 |
Digital Marketing is one of those rare fields where you can combine your passion for having an artistic vision with the goals of meeting targets and deadlines.
While a program where you study digital marketing gives you in-depth knowledge of its framework. Your creativity is something that you are going to tap into yourself.
While working on a project, you might be asked to do graphic design and create video content, photoshoots – all in addition to planning the actual marketing strategy as well with your target numbers. And following the execution of your digital marketing strategies. You then have to study the effectiveness of your creative content and make future decisions accordingly.
Digital Marketing is not as simple as creating an advertising campaign, launching it, and then moving on to the next. The critical part of effective Digital Marketing is studying the results of your campaigns. And doing this effectively is what helps a professional stand out from an amateur in the field.
This is also what Digital Marketing certifications will train you thoroughly in – getting insights from the data related to your campaigns. You will also have to integrate a combination of psychology, sociology, and economics to understand the following:
1) How to understand customers’ needs
2) How to persuade them to take a certain action
3) How your business can benefit from customer actions
What makes Digital Marketing a ‘recession-proof’ job is that it is always required in every sector. As long as the workforce is using the internet and laptops for business operations, there will always be a need for Digital Marketers.
And this past year, we have noticed that it is pandemic-proof as well. As businesses scrambled to move their operations online and find new audiences.
And new ways of marketing their products to stand out among their competitors, the demand for digital marketers shot up.
When you study digital marketing, you can rest assured that it’s going to be a smart investment and definitely will not be a sunk cost!
In the ever-evolving digital landscape, staying ahead of the curve is crucial for career success. By joining a comprehensive digital marketing course, you’ll not only gain invaluable knowledge. And practical skills but also position yourself for exciting opportunities in this thriving field.
Whether you’re a fresh graduate seeking to kickstart your career, a marketing professional looking to upskill, or an entrepreneur aspiring to promote your business effectively online. A digital marketing course can provide you with the tools and expertise to navigate the complex world of digital marketing with confidence.
With a well-rounded skill set, hands-on experience, and industry-recognized certifications, you’ll stand out from the competition and become a valuable asset to any organization or your own venture. Embrace the power of digital marketing and unlock a world of possibilities by investing in your professional development today.
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Unit of Global EduCareer Solutions.
B – 1/628, 2nd Floor, JanakPuri
Delhi – 110058
Opp. Metro Pillar No. 570
All Rights Reserved to GICT Since 2008
