Email Marketing tools

Email marketing is the use of email to promote products or services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools.

What is Email Marketing tools ?

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact lists. Because subscribers choose to sign up for emails, it’s more likely to convert than other channels. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy. Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization to engage target audiences more effectively. It’s about understanding your customer’s interests to develop long-term relationships.

A brief history of Email Marketing tools

The very first email was sent in 1971 by a computer engineer named Ray Tomlinson. The message he sent was just a string of numbers and letters, but it was the beginning of a new era of communication. Tomlinson was also the person who introduced the usage of the “@” symbol in email addresses. In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk used this new method of direct communication to send out the first commercial email to let people know about a new product.

Types of Email marketing

There are many different types of email marketing. Each one serves a different purpose and takes a different avenue to engage with your audience. We are going to look at some of the many different types, so you can create the best email marketing campaign for your company.

1. Promotional emails

These types of marketing emails are very common and tend to be generic and go out to a large audience. They are usually used to maintain awareness and may tease new products and services.

2.Survey email

Feedback from customers is one of the best tools for a business. Sending out these emails communicates to your customers that you value their opinion and want to create an experience, product, or whatever you’re offering that they’ll enjoy. Businesses can also take the feedback from these surveys and apply them to their offerings, creating what is hopefully a better product.

3.Newsletter emails

Newsletter emails are very popular, and they often highlight new products and services. They may also include articles, blogs, and customer reviews. Usually, there will be a call to action to move the reader to do something, whether that is reading a new blog post or checking out a new product.

4.Lead nurturing emails

This type of email targets a specific audience through a series of emails in the hope of eventually converting them. Typically, lead nurturing emails focus on a group that is interested in a specific product or service and then build their interest through more emails that offer additional information or relevant promotions. The goal is to push users from the consideration stage to the purchasing stage.

5.Welcome emails

This type of email welcomes customers and encourages them to learn more about your product or service. They often offer a trial or other bonus. It is used to introduce a potential new customer to the business.

6.Confirmation emails

Those that have recently signed up for emails or newsletters, or have purchased an item online for the first time may get a confirmation email. This ensures the prospect that the information has been received and they are on the list to receive additional information. These are also a way to let users know that their purchase has been received or that their sign-up was successful and can include more actions for them to take.

Best Email Marketing tools

Email marketing can do the following:

Educate consumers on new products and services
Share industry events and business news
Alert consumers of contests and promotions
Promote blog content
Guide consumers down the sales funnel

Seeking the best email marketing tools for your business? Harnessing the power of email marketing and determining the best software to support your business’ needs is no easy feat. Check out these top 12 email marketing tools for 2022 to boost your digital marketing practices.

1. Active Campaign Email Marketing tools

From its user-friendly interface, to its extensive analytics, Active Campaign is the full package when it comes to email marketing tools, offering services to assist marketing, sales, and service professionals, all through one convenient portal. The cost-effective platform empowers users to identify the most effective campaigns through split A/B testing, while marketing automation lets users “set it and forget it,” streamlining all your digital marketing efforts.

Other Active Campaign features include:

A library of attractive pre-designed email templates
Event tracking to communicate personalized messages with consumers based on specific interactions
Automated sales CRM that helps prioritize leads while tracking every interaction

2. MailChimp Email Marketing tools

One of the most popular email marketing platforms, and for good reason, MailChimp does not disappoint. The digital marketing application comes loaded with an extensive range of features to help build and engage audiences and convert potential leads into real sales. Four pricing plans help you find the perfect plan for your growing business and 24/7 customer service support makes onboarding a breeze. It’s no surprise MailChimp is trusted by some of the biggest and most respected brands.

Additional MailChimp features include:

Advanced segmentation to target the ideal audience through every email campaign
Automated marketing campaigns to re-engage potential clients or consumers
Real time performance tracking that captures how many emails were delivered, the open rate, the click through rate and more

Get 15% off our Standard plan

Spend less to grow more with 15% off for 12 months, even if you change to our Premium or Essentials plans. Cancel or downgrade to our basic Free plan at any time.

Generative AI features
Advanced segmentation & reporting
Enhanced automations
Custom-coded email templates
Data-driven optimization tools
Personalized onboarding

3. Gist Email Marketing tools

Streamline your marketing plans with Gist’s comprehensive email marketing tools. Through their full range of digital marketing products and services, users can create standout customer service experiences for your visitors. Its all-in-one solution – including marketing automation, live chats, and event tracking – makes Gist the perfect platform to compliment your marketing efforts.

Other Gist features include:

Engage in real-time conversations with consumers through live chat or chat bots
Receive leads from multiple channels including social media platforms
Save time and increase productivity through inbox automation

4.Brevo Email Marketing tools

If you’re looking for one tool to handle all your marketing and sales needs, Brevo is a great option. Since rebranding from Sendinblue to Brevo, they’ve added several new features like a full-featured CRM, centralized solutions for sales meetings, calls, and chat, and streamlined deal tracking.

On top of these, the app still offers a variety of templated automation flows, based on your goals. You can choose your workflow to improve engagement, increase traffic, grow revenue, or build relationships.

5.HubSpot Email Marketing tools

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

6.Sender Email Marketing tools

If you’re looking to get a whole lot of value for free, Sender is your best bet. The ultra-generous free plan includes 2,500 subscribers, 15,000 emails each month, and full access to more advanced features like automation and audience segmentation. At a time when most email marketing apps are reining in their free plans, Sender’s really stands out.

You won’t get a lot of fancy email templates here, but the app does offer nearly 40, most of which are of passable quality. The drag-and-drop editor isn’t my favorite, but it works. The automation feature doesn’t include any pre-built workflows, but it’s easy to use and includes 11 standard triggers. You can build audience segments based on all the standard dimensions you expect, along with a number of eCommerce-specific ones.

7. Drip Email Marketing tools

Drip is an email marketing platform specifically designed for e-commerce businesses. Focusing on automation, it offers advanced segmentation and personalization options that enable companies to create tailored email campaigns and improve customer engagement.

Click Below To Avail :