Best Google Ads Tools
Google Ads tools is an online advertising platform developed by Google. where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. Google Ads tools can place ads in the results of search engines like Google Search (the Google Search Network). mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model tools.
What are Google Ads Tools
Google Ads tools can be used for a variety of functions.
- Account management tools help you view, edit, and update your account efficiently.
- Keyword tools provide resources for choosing effective keywords.
- Placement refinement tools enable you to optimize where your ad appears.
- Bid and budget management tools help you make the most of your advertising budget. Either by saving you time or providing insight into what you should bid for your advertising.
- Ad creation tools enable you to create customized ads to promote your business.
- Troubleshooting tools help you figure out how to solve issues that come up in your account. For example, using the disapproved ads filter helps you quickly find and update ads that aren’t running for policy reasons.
1.Google Trends
Google Trends is a free tool from Google that allows anyone to analyze the popularity of search queries. That are entered into Google Search across regions and languages.
And it uses a chart (which you can set to different geographical areas) to visualize the rises or falls in popularity over time. Understanding and using Google search Trends data can be very beneficial for your SEO and overall marketing.
2. Google Keyword Planner
Google Keyword Planner is a keyword tool which is built into Google Ads and which is completely free to use. It will provide you with suggestions for new keywords. And will also give you information about search volumes and estimated cost per click.
3. Google Predictive Search
Open an incognito window (so your previous search history doesn’t skew the results), go to Google. And start typing one of your keywords – such as “mortgages”. if you’re a financial adviser or mortgage broker – into the search box. Google will show you suggestions based on what people are actually searching for.
4. Merge Words
IT will help you take one or two keyword ideas and expand them into a long list of keywords. By finding all the different combinations of the words you enter – as shown above.
5. SEM Rush
As well as being a great SEO tool, SEM Rush also has a host of features for Google Ads users. Including: letting you see what keywords your competitors are using and showing you the best performing. For examples of ad copy used by your competitors and industry leaders.
Data Analysis & Campaign Optimisation Tools
Once you’ve got your Google Ads campaigns up and running, there are various tools. which can help you analyse your data to see what’s working well and what isn’t. There are also tools which will help reduce the time it takes to keep your campaigns optimised.
1.Google Sheets
Google Sheets is a free online alternative to Microsoft Excel. Not only does it let you create and format spreadsheets, but you can also share these with other people and edit them collaboratively. Working on the same spreadsheet online ensures everything gets saved automatically. And the meaning you don’t have to worry about losing anything or ending up with multiple versions of the same document on different computers.
Google Sheets can do all the same kind of calculations, data sorting, and filtering as Excel. And is therefore a very handy tool for analysing and manipulating data from your Google Ads campaigns.
2.Search Terms Report
Not to be confused with a keyword, a search term is the precise word or phrase that a user types into the search bar. when they are looking for something on Google. In the Search Terms Report you can see an extensive list of the search terms that people have used. And which resulted in your advert being shown or clicked.
These search terms will almost certainly include some which are not relevant to the products or services you offer. By adding these irrelevant words as negative keywords you can stops your ads appearing for those terms in the future. Thus reducing wasted spend and improving your click through rate (CTR).
3.Google Ads Scripts
Within your Google Ads account you can use JavaScript to write programs which will automate various aspects of managing and optimising your Google Ads campaigns. Some of the things you can do automatically with Google scripts include:
- pausing ads whose CTR is too low
- raising or lowering bids on individual keywords
- finding ads which point to broken landing pages
You can write your own scripts and you can also use the many free Google Ads scripts which are available on the web. This list of 100 Google Ads scripts is a good starting point.
4.Google Ads Editor
Back in the days of dial-up internet access, the Google AdWords Editor (as it was called then) was an essential tool .As it allowed you to download your campaigns, work on them offline using this desktop application. And then upload the changes once you were finished.
Today, Google Ads Editor is still an essential tool because it makes it so much easier to do bulk changes to your campaigns. It lets you create new campaigns and ad groups simply by copying and pasting existing ones. And it has powerful search and replace functionality and other bulk editing tools which allow you to make changes across your whole account. In a matter of seconds, rather than spending hours doing them online directly in your Google Ads account.
5 Google Analytics
Google Analytics includes a selection of reports dedicated to helping you analyses .The performance of your Google Ads campaigns and the behaviour of the people who visit your site via Google Ads..
6.Change History
There is a full change history report built into Google Ads which lets you see all the changes that have been made to your campaigns along with details of who made the changes.
If you’re trying to work out why the performance of your campaigns has got better or worse. It is useful to be able to refer to the change history as this will often help you pinpoint which change has led to the increase of decrease in performance.
7.Ad Preview and Diagnostic Tool
This is another tool which is built into your Google Ads account. It allows you to check whether your ads appear for certain searches and also allows you to preview how they will look in specific countries.
8.Microsoft Excel
Microsoft Excel is probably the world’s best-known and most widely used spreadsheet application. It comes as part of Office 365 which is available on a variety of different subscription options.
If you don’t already have Excel I wouldn’t recommend buying it purely for the purposes of helping you run your Google Ads campaigns. If that’s all you need a spreadsheet application for then you’d be better off sticking with Google Sheets, which is free.
9.Google Ads App
The Google Ads app for iOS and for Android is a great tool if you need to be able to monitor or administer your Google Ads campaigns from your mobile device when you’re out and about.
10.Google Data Studio google ads tools
11.Ad Variations google ads tools
The original text ad format changed to expanded text ads, providing more space to test copy. Google also launched RSAs (responsive search ads) to quickly test combinations of copy automatically, and new tools devoted to ad testing started to appear. One of these tools is the Ad Variations tool. Located in the Drafts and Experiments area, this feature allows brands to create variations on their ads faster. Brands can choose to run ad variations for the whole account, specific campaigns, or even a custom scope. Then they specify the part of the ad they want to run the variant for: Based on that data, bids can specifically for the demographic. Google will automatically suggest Audiences in the “Ideas” section. This is a good way to jumpstart the process, and advertisers can also search based on things like affinity audiences, in-market buyers, or other demographic markers:
12. Audience Observation
For a long time, Google usually lost out to Facebook when advertisers would think of reaching users based on their demographic. Need to reach female runners in their 40s? While they are certainly searching on Google, there wasn’t an easy way to segment them or see if their searches were more valuable. This made it difficult for advertisers to understand whether certain audience types performed better, even when searching the same terms as another demographic. It also limited what advertisers could learn about other possible audiences they could be targeting. The option to observe Audiences helps close these gaps! Advertisers can add a host of Google-defined audiences to their efforts to observe their performance relative to one another.
